Taking Advantage of the Startup.Directory Database

This month we’re going to take a different approach to our main article. Instead of featuring one of the successful university spinout companies we are going to tell you about some of ways in which Startup.Directory is being used. We introduced the university startup database in 2011 and have watched the user base grow every year. We now have subscribers from almost a dozen countries, in professions including investing, law, corporate scouting, association management and technology transfer.

These subscribers understand that Startup.Directory provides access to information that is not available anywhere else. Finding and tracking early stage university spinouts is challenging, and requires real analysts conducting research in the old fashion way. The large, expensive databases typically use automated data collection methods and don’t spot all of these startups. The investor databases populated by company funding applications miss the many companies which don’t submit applications on those platforms.

Startup.Directory clearly provides access to information not available anywhere else, but how to customers use it. Let’s look at a few typical subscribers including investors, association managers and corporate scouts.

Most investors, especially institutional investors, have specific industry sectors and company stages that they are focused on at a given time. Finding quality deal flow that fits those criteria is challenging. Networking and local investor groups present only a very small number of opportunities. Using Startup.Directory these investors can search more than 3,000 startups based on sector and stage, identifying ones that fit their criteria. Because the database contains almost all university startups, not just ones which have posted their information on a site like AngelList subscribers get access to potential investments that most other investors don’t have.

Some association managers use Startup.Directory to provide some unique information to their members. One association reviews our monthly subscriber newsletter and identified new startups or updates relevant to their membership. They then research the startups further and publish that information in a special section of their association newsletter. The members love the relevant information on industry startup activity and the association saves days of research by leveraging Startup.Directory.

Finally let’s look at how corporate scouts use Startup.Directory. In corporations individuals in the role of business development, technology officers and scouts have responsibility to monitor and track startups relevant to their company. Their company may be interested in buying products from startups, partnering with them, acquiring them or just monitoring their development. It is critical that these scouts not miss startups, which could end out partnering with or being acquired by one of the corporation’s competitors. For any of the high tech and life science industries where university startups play a central role, Startup.Directory is an essential tool for these scouts.

In these applications as well as many others, Startup.Directory provides users well researched content on a critical set of startup data for a price that can’t be beat.

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